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With attendee engagement the top priority, big names such as Rove McManus and Ash Barty were called in. With Zoom fatigue and webinar overload some of the common themes of 2020, event producers are faced with the ultimate challenge of breaking through the noise to deliver an online experience that truly engages. That was the […]

[INVNT GROUP] CEO & COO, Scott Cullather and Kristina McCoobery discuss their book, Challenge Everything, on Lisa Cypers Karmen’s talk radio show – Harvesting Happiness. Along with the tragedies of the COVID-19 pandemic, there have been challenges that force businesses to change the way they operate and serve their clients. Many of these major pivots […]

Claudia Stephenson, the new Managing Director for [INVNT GROUP] EMEA, spoke to Calum Di Lieto, editor of C&IT Magazine about industry trends, the new notion of creativity spurred on by COVID-19, and why we launched the GROUP. She also notes there are some positives we can takeaway from this challenging year. Watch her video interview […]

Claudia will be participating in the panel discussion, ‘Upskilling and building events teams for hybrid events’ on October 27 at 10:20am GMT, and Kristina will be participating in the panel, ‘Staying committed to the sustainability agenda’ on October 28 at 10:20AM EST / 2:20PM GMT. The new three-day global forum will cover the latest insights […]

In this Q&A Scott Cullather, president and CEO of INVNT Group, explains the reason for the seemingly counter-intuitive launch during a period of economic uncertainty. INVNT was launched during the global recession in 2008, and now you’ve launched INVNT group during Covid-19. Why the decision that decision during uncertain times? Uncertain times like a global […]

In M&C Asia’s September / October issue, INVNT’s Director of Production for APAC, Fiona Pullen, featured in an article on the new rules of engagement in the virtual event world. Pullen highlighted the ongoing need to get creative in the virtual space as hybrid events become the norm. “The senses play an important role here… […]

Embed new skills to create new revenue streams, advises Laura Roberts, APAC Managing Director, [INVNT GROUP]. In M&C Asia’s September / October issue, [INVNT GROUP]’s APAC Managing Director, Laura Roberts shared [INVNT GROUP]’s strategy on how the company has transformed during the pandemic. Instead of shying away from the challenges, INVNT decided to expand during […]

Branded content studio and content marketing agency HEVĒ, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia to service the entire APAC region. The agency has also made two new hires in the US. Rachel Riegel (l) and Brittney Hughes Ee Chuan Fong (aka Peanut), has been appointed […]

Studio has delivered campaigns for Sports Illustrated, FOX, SHRM and PatientPoint NEW YORK, NY (September 30, 2020) – Branded content studio and content marketing agency, HEVE, part of [INVNT GROUP], has expanded internationally with the launch of an outpost in Sydney, Australia, which will service the entire APAC region, and has made two new hires […]

Effect 2020 reinforces the notion of hybrid and multi-hub events—the MICE sector’s new norm. Effect 2020 is housed on a new interactive website, fusing education and entertainment. Going virtual is a buzzword that the MICE industry quickly caught on, thanks (but no thanks) to the Covid-19 pandemic. One company that has embraced this new norm […]