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BizBash’s Most Innovative Meetings 2022: PepsiCo Pavilions at Expo 2020 Dubai

PepsiCo served as the official beverage and snack partner for the massive global expo—and created three striking pavilions to educate attendees and promote its products. The basics: Expo 2020 Dubai was a massive global event held from Oct. 1, 2021-March 31, 2022, at the Dubai Exhibition Centre. The international gathering aimed to raise awareness of worldwide issues, and celebrate ideas, culture, cooperation, and innovation.[…]

BizBash’s Most Innovative Meetings 2022: PepsiCo Pavilions at Expo 2020 Dubai

PepsiCo served as the official beverage and snack partner for the massive global expo—and created three striking pavilions to educate attendees and promote its products. The basics: Expo 2020 Dubai was a massive global event held from Oct. 1, 2021-March 31, 2022, at the Dubai Exhibition Centre. The international gathering aimed to raise awareness of worldwide issues, and celebrate ideas, culture, cooperation, and innovation.[…]

INVNT Powers Xerocon 2022 Global Takeover

From London, to New Orleans, to Sydney, Xerocon and INVNT tell the story of global fresh perspectives, whilst driving 6,500+ attendees across three major cities. JK-47 performing at Xerocon Sydney INVNT, The global live brand storytelling agency®, has partnered with cloud accounting software company, Xero, successfully delivering its flagship “Coachella for Accountants” event across three major cities, after a three-year hiatus[…]

INVNT Powers Xerocon 2022 Global Takeover

From London, to New Orleans, to Sydney, Xerocon and INVNT tell the story of global fresh perspectives, whilst driving 6,500+ attendees across three major cities. JK-47 performing at Xerocon Sydney INVNT, The global live brand storytelling agency®, has partnered with cloud accounting software company, Xero, successfully delivering its flagship “Coachella for Accountants” event across three major cities, after a three-year hiatus[…]

As agencies go global, what’s the one thing they need to remember?

As agencies grow, they set their sights on presences in glittering new cities and far-off locales. But in turbulent economic times and a still-developing hybrid paradigm, how should they go about it in 2022? We asked eight agency leaders. Looking for stable horizontal growth in tough economic times, agencies all over the world are breaking into new markets – both in[…]

As agencies go global, what’s the one thing they need to remember?

As agencies grow, they set their sights on presences in glittering new cities and far-off locales. But in turbulent economic times and a still-developing hybrid paradigm, how should they go about it in 2022? We asked eight agency leaders. Looking for stable horizontal growth in tough economic times, agencies all over the world are breaking into new markets – both in[…]

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