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Scott Cullather, President & CEO at [INVNT GROUP] explores the changing nature of the strategy in 2020. When it comes to content strategy, most of us are familiar with the saying content is king, but context is queen. Whether it’s communicated across social, web, TV, or as part of a live or in-person event, no one […]

INVNT GROUP partnered with TEDxSydney to bring their flagship event to life in an online format for over 3,000 registered attendees. Held last week, INVNT supported the four main stage sessions, which broadcast a mix of talks, performances and films live from a studio in Sydney. New this year, TEDxSydney served up more than 20 […]

INVNT is up for two awards at The Drum Awards – Experience 2020: Experience Agency of the Year (40+ Staff) Product Launch / Relaunch Experience of the Year – Samsung Galaxy Unpacked 1H 2020 The virtual ceremony will take place on December 3, 2020. Check out the full shortlist here. The post INVNT up for […]

In the piece below Jenifer Bice, Senior Director – Event Solutions at Walmart and Bryan Mizelle, Senior Director – Event Solutions at Walmart reflect on their 2020 U.S. Holiday Meeting, which was activated by INVNT. Change. Adjust. Create. Challenge. Zoom. Screen. Engage. Pivot. These are all words that describe what we have all likely experienced […]

This piece explores the LennHill approach, a framework ideated by Scott Cullather, President & CEO, [INVNT GROUP] ‘The Credit Crisis of 1772,’ ‘the Great Depression,’ ‘The OPEC Oil Price Shock,’ ‘the Asian Crisis,’ ‘the Financial Crisis of 2008.’ The world’s history is dominated by a number of major crises that crushed the global economy, led […]

By Kristina McCoobery, CEO, INVNT and COO [INVNT GROUP] Renowned company, start-up in its early stages of development, individual… We’ve all got a unique story to tell. Have you checked in on the health of yours? The world has undergone a seismic shift in 2020. We’ve been living through an unprecedented time amid the pandemic, […]

Matt Grey, Director of Business Development EMEA, [INVNT GROUP] is delivering a session on November 3, which will cover ‘Merging the best of physical and virtual: how to create compelling hybrid experiences.’ The five-day virtual event, which is taking place from November 2-6, will host various panels and sessions from industry experts on past, present […]

The list of the United States’ most influential event professionals of 2020 features rising talent to renowned names. In its third edition, this year’s feature focuses on the meeting and event industry’s trailblazers, trendsetters, and up-and-comers. Scott Cullather, President & CEO of [INVNT GROUP] has been named to the BizBash 500 list under the Event […]

[INVNT GROUP] President & CEO, Scott Cullather shares some of his thoughts. Nothing breeds innovation like adversity, and this year has brought a wave of challenges that have pushed agencies to tweak and fine-tune—or rethink entirely—their usual way of doing things. With in-person meetings ruled out and budgets tightened up across the board, agency leaders […]

Sustainably focused race will be televised, streamed, socialised, experienced live, and is expected to be on the magnitude of the Olympics. NEW YORK, NEW YORK, Oct. 19, 2020 (GLOBE NEWSWIRE) — [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT has entered into a strategic partnership with World Air League to launch World Sky Race, a world-first international […]