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Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’

In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]

Fiction has been preparing us for an unseen, all knowing CEO for decades. Now technology could make it reality.

As universities navigate an ever-evolving landscape, authentic, emotionally intelligent messaging can help reinforce their values, sharpen their identities, and build lasting trust. Some of the world’s most recognizable brands – many of whom my colleagues at INVNT® have the privilege to work alongside – offer valuable inspiration. Companies like Netflix, Amazon, and Levi Strauss & […]

B&T  has recognized INVNT and our APAC Managing Director, Laura Roberts, among its Best of the Best Experiential Agency Leaders — celebrating innovation, craft, and the fearless pursuit of ideas that move people. This recognition reflects the passion and creativity that define INVNT’s work across borders — from concept to experience, from story to impact.  View the full list […]

In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]

From the debut of Microsoft Copilot in 2023, to the introduction of Copilot+PCs in 2024, to Microsoft‘s historic 50th Anniversary Event on April 4th, 2025, INVNT® has been honored to help shape key moments that have signaled a bold new era in human capability and creativity, powered by AI.

The AFC Women’s Asian Cup is more than a tournament — it’s a celebration of growth, unity, and ambition across Asia. Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held at Sydney Town Hall.

INVNT EMEA worked with Hitachi Vantara to evolve its brand presence at NVIDIA GTC 2025 in San Jose, California and create a lasting impact, showcasing the importance of true collaboration between client and agency.

As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]