Ideas

Lessons in Storytelling: What Universities Can Learn From Familiar Brands

Colleges and universities are navigating a pivotal moment: managing a narrative that questions their relevance while striving to meet rising expectations from students, donors, and stakeholders. To respond effectively, they need authentic, emotionally intelligent messaging that reinforces their values, sharpens their identity, and builds lasting trust.

Roastbrief on INVNT’s New Operating System & Our Maximalist Intelligence Approach

INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]

The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling

As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]

Concatenation at the Highest Level:AI and Web3 Converge

Written by Scott Cullather, Chairman of INVNT®. The nexus of technology and humanity is the convergence of Web3 and Artificial Intelligence (AI), emerging as a transformative force, redefining how we tell stories, connect, and build communities globally. This integration promises not only to accelerate the mainstream adoption of both technologies but also to create a […]

Fostering Innovation Through Neurodiversity: How INVNT® is Leading the Way

Creative Spirit interviews Scott Cullather, Chairman, INVNT®. Scott Cullather, Chairman of INVNT®, on Embracing Neurodivergent Talent INVNT is one of the world’s leading marketing agencies, specializing in brand storytelling for a wide range of companies and fields. In the words of Chairman Scott Cullather, they are a “human connection company.” In other words, they apply […]

INVNT Joins Branding in Asia’s IWD Voices: Why Culture Matters Beyond Policy

For International Women’s Day, we will spend the month of March speaking with women leaders about their experiences, the lessons that shaped them, and their hopes for the next generation. At INVNT, this shift is actively taking shape as the company expands with a leadership team that is redefining industry norms. Globally, women comprise 53% […]

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