Fast Company: INVNT Chief Growth Officer, Scott Cullather, Unpacks The $100 trillion power shift
AI, wealth, and making labor sexy again.
The Saturday Effect: What a Jersey Beach Town Taught Scott Cullather About Sustainable Performance
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
Trends Driving University Engagement Strategies in 2025
As 2025 unfolds, development teams are continuing to reassess how to deepen connections with their alumni and donor communities. We forecast several key trends that will likely influence how institutions approach their engagement strategies.
Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market? INVNT weighs in with Campaign Asia.
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
From Storytelling to Storyliving: Why Brands Need to Build Worlds, Not Just Narratives
How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.
IWD Voices: Sharon Lewis — ‘If No One Says Anything, Nothing Will Change’
For International Women’s Day, we spotlight voices from across the industry, sharing stories of their journeys, personal insights on mentorship, perspectives on the path to equality, and more.
IWD Voices: Sarah Bailey –‘Believing in Yourself is the First Step to Success’
For International Women’s Day, we spotlight voices from across the industry, sharing stories of their journeys, personal insights on mentorship, perspectives on the path to equality, and more.
Hot Takes Season 5 Episode 3: Kristina McCoobery
As a Telly Awards Judge, INVNT CEO Kristina McCoobery shares how experiences drive deeper connections between brands and audiences in the latest ‘Hot Takes’ episode.
