Virtual experience Archives

INVNT Group Launches 5-hour ENERGY ‘Summer of NO FOMO’ Campaign

HEVĒ, part of INVNT GROUP, announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, HEVĒ established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation. The lively campaign is designed to energize the brand’s repositioning[…]

Lamborghini’s NFT Journey Continues Countdown

Automobili Lamborghini’s NFT Journey Continues Countdown To The Eight-Month “The Epic Road Trip” Program Releasing New Lamborghini NFTs To Collect Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO™ and INVNT.ATOM™ has commenced a virtual journey that starts from the Moon, crosses Space, and continues in iconic locations across the world. In this new adventure,[…]

Lamborghini’s NFT Journey Continues Countdown

Automobili Lamborghini’s NFT Journey Continues Countdown To The Eight-Month “The Epic Road Trip” Program Releasing New Lamborghini NFTs To Collect Following its two successful NFT projects to date, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM has commenced a virtual journey that starts from the Moon, crosses Space, and continues in iconic locations across the world. In this new adventure,[…]

Creating a web3 agency: new ways of delivering work at the digital frontier

Elvin Tan is managing director at INVNT.ATOM, the new digital innovation arm of [INVNT GROUP]. Experts in web3 and its myriad new technologies, Tan guides us through the offering’s creation and how the industry needs to reshape itself to achieve excellence on this new frontier. [INVNT GROUP] considers the possibilities of web3 and how marketers can learn to embrace these changes.[…]

Creating a web3 agency: new ways of delivering work at the digital frontier

Elvin Tan is managing director at INVNT.ATOM, the new digital innovation arm of [INVNT GROUP]. Experts in web3 and its myriad new technologies, Tan guides us through the offering’s creation and how the industry needs to reshape itself to achieve excellence on this new frontier. [INVNT GROUP] considers the possibilities of web3 and how marketers can learn to embrace these changes.[…]

C&IT Live: Scott Cullather Explains How the Metaverse will Elevate Events

Tune in to C&IT Live Show Episode 6 hosted by Calum Di Lieto, featuring President & CEO of [INVNT GROUP], Scott Cullather Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future. Scott Cullather talks about INVNT’s activations for big brands including Pepsi, Gatorade, and Lays, and how[…]

C&IT Live: Scott Cullather Explains How the Metaverse will Elevate Events

Tune in to C&IT Live Show Episode 6 hosted by Calum Di Lieto, featuring President & CEO of [INVNT GROUP], Scott Cullather Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future. Scott Cullather talks about INVNT’s activations for big brands including Pepsi, Gatorade, and Lays, and how[…]

Grok Academy Cyber Live Event Bolsters Australia’s AU$9.9 Billion Federal Investment Into Cybersecurity

The Grok Academy, an Australia based non-profit that offers a range of educational resources/tools aiming to teach digital technologies skills to students, launched the Cyber Live event on March 16, 2022. The Cyber Live event, developed by live brand storytelling agency, INVNT, was a program designed to excite and educate primary and secondary school students about the dynamism and multifaceted nature[…]

Upbeat Ad Agencies have High Hopes for the Future of New York Retail and Marketing

Times Square remains a beacon of billboards in NYC. Photo: Mickey Blank INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, comments on the future of New York City’s adtech space. New York City and Times Square are still the beating heart of immersive retail and future-forward marketing, say some of the ad world’s most influential movers and shakers. Stores may have closed and many workers fled NYC for greener[…]

Biz Bash Most Innovative Meetings of 2021: INVNT’s Walmart U.S. Holiday Meeting

In 2020, the two-day virtual meeting ran from Sept. 8-9 and drew 7,500 Walmart associates from around the country. INVNT built, designed and managed the virtual experience, which aimed to evoke a Walmart store during the holiday season. The retail corporation used virtual merchandise booths, an interactive trivia game and other creative strategies to engage employees during its annual meeting. The[…]