Metaverse

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

Maas (metaverse as a service) will transform the future of community

Working towards a future where brands and customers co-create their communities. Our innate desire as humans to stay connected has fuelled our collective imagination for decades. Often depicted as a culprit for the lack of human connection, the metaverse as a concept has long existed in the minds of thinkers and writers as a figment of futurism and science fiction. Are[…]

Maas (metaverse as a service) will transform the future of community

Working towards a future where brands and customers co-create their communities. Our innate desire as humans to stay connected has fuelled our collective imagination for decades. Often depicted as a culprit for the lack of human connection, the metaverse as a concept has long existed in the minds of thinkers and writers as a figment of futurism and science fiction. Are[…]

C&IT Live: Scott Cullather Explains How the Metaverse will Elevate Events

Tune in to C&IT Live Show Episode 6 hosted by Calum Di Lieto, featuring President & CEO of [INVNT GROUP], Scott Cullather Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future. Scott Cullather talks about INVNT’s activations for big brands including Pepsi, Gatorade, and Lays, and how[…]

C&IT Live: Scott Cullather Explains How the Metaverse will Elevate Events

Tune in to C&IT Live Show Episode 6 hosted by Calum Di Lieto, featuring President & CEO of [INVNT GROUP], Scott Cullather Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future. Scott Cullather talks about INVNT’s activations for big brands including Pepsi, Gatorade, and Lays, and how[…]

C&IT’s RSVP Podcast: Kristina McCoobery Talks Events in the Metaverse

Every episode, C&IT Magazine’s Editor, Calum Di Lieto, speaks with industry personalities as they share their Rants, Stories, Visions and Pains (RSVP). Guests reveal their most memorable destinations, hotels and food experiences, paint a picture of their dream event and react to listeners’ anonymous confessions. In this episode, Kristina McCoobery – CEO of global brand storytelling agency, INVNT, and COO of[…]

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