Experiential

C&IT Live: Scott Cullather Explains How the Metaverse will Elevate Events

Tune in to C&IT Live Show Episode 6 hosted by Calum Di Lieto, featuring President & CEO of [INVNT GROUP], Scott Cullather Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future. Scott Cullather talks about INVNT’s activations for big brands including Pepsi, Gatorade, and Lays, and how[…]

C&IT Live: Scott Cullather Explains How the Metaverse will Elevate Events

Tune in to C&IT Live Show Episode 6 hosted by Calum Di Lieto, featuring President & CEO of [INVNT GROUP], Scott Cullather Scott Cullather, President and CEO at INVNT Group, explains how the metaverse is the way to connect live and virtual in the future. Scott Cullather talks about INVNT’s activations for big brands including Pepsi, Gatorade, and Lays, and how[…]

C&IT’s RSVP Podcast: Kristina McCoobery Talks Events in the Metaverse

Every episode, C&IT Magazine’s Editor, Calum Di Lieto, speaks with industry personalities as they share their Rants, Stories, Visions and Pains (RSVP). Guests reveal their most memorable destinations, hotels and food experiences, paint a picture of their dream event and react to listeners’ anonymous confessions. In this episode, Kristina McCoobery – CEO of global brand storytelling agency, INVNT, and COO of[…]

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