On the back of a stellar year of award wins and incredible brand stories delivered in partnership with our clients across the globe, we’re thrilled that INVNT has been named in the top 100 event organizers & agencies in the world by Eventex Awards, one of[…]
Last Friday evening, INVNT and INVNT.ATOM were invited to the Marketing Interactive Event Awards 2023 at the Equarius Hotel on Singapore’s Sentosa Island. We were elated to have picked up five awards in recognition of three campaigns that sat at the intersection of immersive storytelling, craft, and technology across the APAC region. – SILVER: Best Event for a Specific Audience –[…]
As we celebrate our 15-year anniversary, we are excited to also announce a special recognition from this year’s The Drum Marketing Americas Award, for our visionary INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, as ‘Agency Leader of the Year’! Since 2008, our global team has championed live brand storytelling through creative, world-changing events and experiences. Together, we are building the[…]
As we celebrate our 15-year anniversary, we are excited to also announce a special recognition from this year’s The Drum Marketing Americas Award, for our visionary INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, as ‘Agency Leader of the Year’! Since 2008, our global team has championed live brand storytelling through creative, world-changing events and experiences. Together, we are building the[…]
This piece takes a dive in to how Experiential Marketing and Artificial Intelligence can work together to amplify audience impact, and enhance the magical and expansive potential of brand stories. By Scott Cullather – President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM In the canvas of the digital revolution, where the brushstrokes of technology paint the narrative of our[…]
This piece takes a dive in to how Experiential Marketing and Artificial Intelligence can work together to amplify audience impact, and enhance the magical and expansive potential of brand stories. By Scott Cullather – President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM In the canvas of the digital revolution, where the brushstrokes of technology paint the narrative of our[…]
This feature explores how our global INVNT creative team leverages Artificial Intelligence (AI) to unlock new frontiers of storytelling and experiences. By Matt Flachsenhaar – Executive Creative Director, INVNT Prompts: The Rectangular object sits light on a dark wall, in the style of twisted futurism, rendered in cinema4d, made of glass, album, folio and fan formats, calming symmetry, polaroidcore frozen movement[…]
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]
By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]
