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Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market? INVNT weighs in with Campaign Asia.

“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]

INVNT Delivers Final Draw Ceremony for AFC Women’s Asian Cup Australia 2026

Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held last Tuesday 29th July at the iconic Sydney Town Hall. The high-profile event, broadcast live to audiences across Asia and beyond, marked a major milestone on the road to Asia’s premier women’s football tournament.

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