Roastbrief on INVNT’s New Operating System & Our Maximalist Intelligence Approach
INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]
Seamless Tech Trends Driving the Modern Registration Experience
Nth Degree Events speaks to Trade Show Executive about trends in registration technology. AI is impacting registration. It is automating manual tasks, personalizing attendee experiences and generating insightful data. “The implementation of AI technology to drive event personalization using data collected during the registration process is a trend we are seeing.” Matt Farris, Senior Project […]
BizBash Covers Ways to Win Attendee Loyalty
7 Ways to Turn One-Time Event Guests Into Annual Attendees See the full article at BizBash.
Our Take On The SuperBowl Halftime Show That Rewired The World’s Biggest Stage
Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.
Five Retail Tactics to Add Magic to Your Next Exhibit
Russell Greenway, President of Nth Degree, explores how retail strategies can transform trade show exhibits into captivating, high-impact experiences. Russell highlights five tactics exhibitors can use: Crafting visually striking booths with smart lighting and design, aligning with attendee values like sustainability and minimalism, creating immersive brand experiences, leveraging social media to amplify reach, and utilizing […]
Biz Bash: Why Flexible F&B Rules the Modern Experience
In this article, we discuss how macroeconomic factors have impacted many event components, F&B being one of them. As costs rise and attendees’ preferences around when and what to eat become more individualized, corporate event planners have an opportunity to delight attendees with flexible options for meals, snacks, beverages, and more. Check out the article […]