HEVĒ Archives - INVNT EMEA

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

[INVNT GROUP] wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and[…]

[INVNT GROUP] wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and[…]

[INVNT GROUP] wins 7 awards at the Hermes Creative Awards 2023

Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies, [INVNT GROUP], The Global BrandStory Project™ is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. GOLD – Video Series |[…]

[INVNT GROUP] wins 7 awards at the Hermes Creative Awards 2023

Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies, [INVNT GROUP], The Global BrandStory Project is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. GOLD – Video Series |[…]

INVNT Powers Xerocon 2022 Global Takeover

From London, to New Orleans, to Sydney, Xerocon and INVNT tell the story of global fresh perspectives, whilst driving 6,500+ attendees across three major cities. JK-47 performing at Xerocon Sydney INVNT, The global live brand storytelling agency®, has partnered with cloud accounting software company, Xero, successfully delivering its flagship “Coachella for Accountants” event across three major cities, after a three-year hiatus[…]

INVNT Powers Xerocon 2022 Global Takeover

From London, to New Orleans, to Sydney, Xerocon and INVNT tell the story of global fresh perspectives, whilst driving 6,500+ attendees across three major cities. JK-47 performing at Xerocon Sydney INVNT, The global live brand storytelling agency®, has partnered with cloud accounting software company, Xero, successfully delivering its flagship “Coachella for Accountants” event across three major cities, after a three-year hiatus[…]