[INVNT GROUP] Archives

COP28 [INVNT GROUP]™, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to partners[…]

Concatenation at the Highest Level: AI and Web3 Converge

The nexus of technology and humanity is the convergence of Web3 and Artificial Intelligence (AI), emerging as a transformative force, redefining how we tell stories, connect, and build communities globally. This integration promises not only to accelerate the mainstream adoption of both technologies but also to create a healthier, more equitable digital landscape, driving new levels of human connection and unveiling[…]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

[INVNT GROUP] wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and[…]

[INVNT GROUP] wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and[…]

[INVNT GROUP] wins 7 awards at the Hermes Creative Awards 2023

Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies, [INVNT GROUP], The Global BrandStory Project is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. GOLD – Video Series |[…]

[INVNT GROUP] wins 7 awards at the Hermes Creative Awards 2023

Honouring the messengers and creators of the information revolution, Hermes Creative Awards is one of the oldest and largest creative competitions in the world. With winners ranging from individuals, media conglomerates, and Fortune 500 companies, [INVNT GROUP], The Global BrandStory Project™ is proud to have been placed as 7x winners at the 2023 Hermes Creative Awards. GOLD – Video Series |[…]