[INVNT GROUP] Archives

INVNT in Financial Times and Statista’s prestigious “The Americas’ Fastest Growing Companies 2024” List

At our nucleus is a global mission driven by creativity, collaboration, and innovation. We are immensely grateful to our dynamic team, visionary leadership, and dedicated partners. Together, we’re not just growing — we’re weaving meaningful communities, through the transformative power of storytelling. Get to know the full list. The post INVNT in Financial Times and Statista’s prestigious “The Americas’ Fastest Growing[…]

INVNT Group Launches 5-hour ENERGY ‘Summer of NO FOMO’ Campaign

HEVĒ, part of INVNT GROUP, announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, HEVĒ established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation. The lively campaign is designed to energize the brand’s repositioning[…]

COP28 [INVNT GROUP]™, Marks a New Era in Global Expansion with Significant Advances in United Arab Emirates (UAE)

From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to partners[…]

Concatenation at the Highest Level: AI and Web3 Converge

The nexus of technology and humanity is the convergence of Web3 and Artificial Intelligence (AI), emerging as a transformative force, redefining how we tell stories, connect, and build communities globally. This integration promises not only to accelerate the mainstream adoption of both technologies but also to create a healthier, more equitable digital landscape, driving new levels of human connection and unveiling[…]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

From magic to immersion, experiential marketing gets an AI upgrade

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, [INVNT GROUP], and CEO, INVNT.ATOM shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now able[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

Recoding Fibers of Connection: The Experiential Impact of AI

By Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as evidenced across HAL 9000 in Stanley Kubrick’s[…]

[INVNT GROUP] wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and[…]

[INVNT GROUP] wins in the Metaverse and Tech-Led Innovation Category at The Drum Awards for Marketing APAC 2023

[INVNT GROUP] has taken home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their first-ever Metaverse category, and[…]