Year: 2025

The 70%: INVNT’s Claudia Stephenson Speaks with Exhibition World

Women make up around 70% of the global events workforce but their stories, leadership, and influence are often underrepresented. The 70% is a weekly series celebrating the women shaping the events industry. From rising stars to seasoned leaders, each profile shines a light on the career journeys, challenges, and perspectives of women working across all corners of […]

INVNT Brings GEELY’s All-New EX5 to Life with Immersive Brand Experience at Luna Park

INVNT is proud to have successfully concluded a series of three groundbreaking launch events for global car manufacturer Geely Auto, culminating in the highly anticipated launch of the brand and its all-new EX5 in Australia at Luna Park recently. This immersive brand experience marked a milestone as the first-ever automotive brand to be launched in […]

The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling

As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]

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