As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
PepsiCo’s 2025 International Bottler Conference (IBC) wasn’t just a return. It was a reawakening. After years of change and distance, PepsiCo envisioned more than a traditional summit.
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
We have this saying: “the patient is the point.” It’s not just something we say—it’s something we’ve lived by since the very beginning of our partnership with PatientPoint. It’s not a motto; it’s a promise. A promise to our viewers, and a promise to our patients. That we will tell their stories with unwavering honesty—capturing […]
Global brand storytelling agency INVNT has delivered an end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting.
The shift from traditional marketing ROI to measuring impact through engagement and loyalty.
AI, wealth, and making labor sexy again.
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
SHRM and INVNT take home Gold in the Video / Corporate Image category for the “If it’s a work thing, it’s a SHRM thing” campaign commercial. “Most people work—and we believe work can be better. SHRM exists to make the world of work better: better for business, better for people, and better for communities and economies. Because when work […]
Performance metrics still matter, but across APAC, the brands winning hearts are those delivering innovation-led experiences, writes Laura Roberts, managing director APAC at INVNT.
