Year: 2025

Challenge Everything: Chasing the Sun Across the Borderless Global Agency Model

By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]

We Don’t Need More Talent. We Need to Let More Talent In.

One way we drive meaningful change is through partnerships with industry allies equally committed to action. A long-standing collaborator is INVNT, the global brand storytelling and creative agency actively rethinking how, and where, it discovers the next generation of talent. “We don’t need to look harder; we need to look elsewhere,” says Claudia Stephenson, managing […]

Lessons from CVENT Connect Europe 2025: Where Tech Meets Humanity in Events

As a seasoned professional deeply embedded in business development for global events, Cvent Connect Europe this year reinforced a crucial truth: the future of events is about weaving tech and creativity together to spark genuine, human connections. Much like collecting marbles, each industry event I attend adds a unique and vibrant perspective to my growing […]

Road to CES: How INVNT Turns World-First Innovations Into Immersive Experiences

In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]

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