Session will look at how SAP evolved its event marketing strategy in ANZ amid the pandemic. INVNT’s APAC Director of Production, Fiona Pullen and Rushenka Perera, Head of Marketing ANZ at SAP are delivering a session at Event Marketer’s Experiential Marketing Summit on March 31. Titled How SAP devised a new genre of event content […]
Kristina McCoobery has been selected as a judge for this year’s Stevie – American Business Awards. As a member of the Live Events Awards Judging Committee, Kristina will be reviewing America’s best live, virtual and hybrid experiences across categories including: Art, Entertainment & Public Brand & Experiences Cause & Green Conferences & Meetings Corporate & Community […]
INVNT is a finalist at the UK-based Campaign Experience Awards and Campaign Asia-Pacific Event Marketing Awards. We’ve been shortlisted for Event Team at the Campaign Experience Awards! This is testament to the calibre of not only our work, but people and close-knit global culture. View all of the nominees here. Our work is also nominated […]
Top event producers including INVNT CEO, Kristina McCoobery share their biggest tips and takeaways. 1. Don’t try to replicate your in-person event—but also, think beyond the webinar.Channing Muller, principal of DCM Communications, a Chattanooga, Tenn.-based event consulting firm: “A virtual event should be different from a webinar or regular Zoom meeting in more ways than the number […]
HEVĒ CEO, Chris Hercik discusses the SHRM – Together Forward At Work campaign. Let’s be honest, 2020 rocked the workforce. Alongside COVID-19, issues of workplace bias, discrimination, inequality and other social injustices were brought to the forefront. As the voice of all things work, workers and the workplace, The Society for Human Resource Management (SHRM) […]
The UK-based event is hosting its first edition for a USA & Canadian audience. INVNT Co-Founders, Scott Cullather and Kristina McCoobery are among the first speakers confirmed for the first-ever Event Tech Live US & Canada, which is taking place virtually from June 8-9. Click here for the latest event updates. The post Scott Cullather […]
Reader’s Digest recently featured INVNT and it’s ability to transform brands through experiential marketing. Marketing has been around since the beginning of time. It is the art and science of engaging people to create an emotional connection between a brand or organization and its products or services, ultimately fueling growth and furthering innovation. Today, there […]
[INVNT GROUP] CCO, Paul Blurton on how events have evolved amid the pandemic. When the global outbreak of COVID-19 became a reality last March, we saw in-person events disappear and the humble “pivot” made its leap from relative obscurity to the word of the season in the event industry. Brands and their agencies knew that […]
Scott Cullather on the importance of developing a ‘do good’ strategy. Purpose has risen to the top of the corporate ladder in recent years, as brands and organizations have either witnessed or experienced the benefits of a purpose-driven approach – these companies report 30% higher levels of innovation, and they retain their talent 40% more so than […]
Tech trends from the biggest events, including INVNT’s partnership with GM at CES 2021. When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was a case study for how the world will […]
