Thought leadership Archives - Page 2 of 4

Upbeat Ad Agencies have High Hopes for the Future of New York Retail and Marketing

Times Square remains a beacon of billboards in NYC. Photo: Mickey Blank INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, comments on the future of New York City’s adtech space. New York City and Times Square are still the beating heart of immersive retail and future-forward marketing, say some of the ad world’s most influential movers and shakers. Stores may have closed and many workers fled NYC for greener[…]

Re:INVNTion Roundtable on Diversity, Equity and Inclusion

Discussing How to Power Inclusive and Accessible Events Meet some of our global [INVNT GROUP] team sharing insights aimed at architecting inclusive and accessible experiences. “INVNT is at the forefront of live brand storytelling that strives to feel authentic and inclusive to ALL of the audiences in our care. With this in mind, we turn to our own internal experts to share ideas and examples[…]

Scott Cullather: The Wizard of Brand Storytelling

This Brand Storytelling Cover Feature Originally Appeared in Exeleon Magazine. Since humans have set foot in the world, stories have existed. We are all connected through beautiful, immersive, and emotional snippets of each other. Stories help us guide and remember many attributes as they weave a cozy, warm nest to bond with different people from various walks of life. There is[…]

REIMAGINING EVENTS IN HIGHER ED: THE POWER OF INCLUSION AND ACCESSIBILITY

How are “universal design,” inclusivity through representation, and a product’s “unboxing event” applicable to higher ed engagement today – and tomorrow? Read on to learn more from Paul Blurton, [INVNT GROUP]’s award-winning Chief Creative Officer on the guiding tenets he considers when designing events that are accessible, inclusive, and authentic. How do accessibility and inclusivity come into play when we begin to conceptualize[…]

INVNT Honored With Two MARsum 2021 Awards

MARsum offers a unique platform which inspires conversations amongst a world-class group of individuals and companies whom are lauded for their contributions to the events, marketing, advertising, and retail sector. INVNT was awarded one of the ‘Top 50 Marketing and Advertising Companies’ along with honoring our leaders with a ‘Top 100 Marketing and Advertising Leaders’ award. The conference also witnesses educational[…]

The Leadership in Business Podcast: Insights with Scott Cullather

In this episode of Todd Westra’s Leadership in Business Podcast – where each episode is a quick-fire nine-minute session designed for maximum engagement – [INVNT GROUP] President & CEO, Scott Cullather discusses some of the strategies he draws on to ensure the ongoing success of the company. Catch the interview here The post The Leadership in Business Podcast: Insights with Scott[…]

Why we launched INVNT Group during a pandemic

In this Q&A Scott Cullather, president and CEO of INVNT Group, explains the reason for the seemingly counter-intuitive launch during a period of economic uncertainty. INVNT was launched during the global recession in 2008, and now you’ve launched INVNT group during Covid-19. Why the decision that decision during uncertain times? Uncertain times like a global recession or pandemic require that businesses[…]

Kristina McCoobery, COO of the newly launched [INVNT GROUP], Co-Founder and CEO of INVNT, Forbes Speaker & Amazon Best-selling Author

Kristina McCoobery, COO of the newly launched [INVNT GROUP], Co-Founder and CEO of INVNT, ForbesSpeaker, and Amazon best-selling author of Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling Kristina McCoobery launched INVNT in 2008 – at the height of the global recession – as she recognized there was an inherent need to offer clients an alternative to the[…]

5 Qualities to Look for in a Virtual Speaker

By Scott Cullather, President & CEO, [INVNT GROUP] and Co-Founder, INVNT Even though COVID-19 restrictions are beginning to ease around the world, it isn’t time to shift your focus away from the virtual experience just yet. We can now expect to see the rise of phygital events, which combine physical and virtual experiences—think satellite events for small face-to-face audiences, where the majority[…]

Why we decided to expand during a pandemic

“In many ways, COVID-19 accelerated the launch because it required that we pivot our offering, and pivot it fast.” By Laura Roberts, managing director, [INVNT GROUP] APAC Right from the beginning of the global outbreak of COVID-19, we encouraged our clients not to go quiet on their audiences, but live and breathe their purpose and communicate with them more instead of[…]