By Kristina McCoobery, COO, [INVNT GROUP] and co-founder and CEO, INVNT Every leader should strive to hire people who embody their principles, their mindset, and their vision. For us at INVNT it’s things like a voraciousness for learning, passion for the work, risk-seeking, and zero tolerance for average. There’s also a sense of rebelliousness, a degree of hubris, and sense of[…]
When we opened the doors to our agency, INVNT, at the height of the 2008 recession many thought we were crazy. Launching a business during uncertain times is one thing, but the fact that we were doing so in a sector where budgets are typically one of the first to be cut back was a whole other. Twelve years later and[…]
Fewer in-person events and more window shopping and demonstrations will mark the way forward for these temporary spaces. Pandemic Changes the Face of Pop-Ups The post Pandemic Changes the Face of Pop-Ups appeared first on INVNT GROUP NEWS.
The outbreak of COVID-19 has impacted the economy globally, forcing businesses to shut down and countries to impose strict lockdowns. But life – and business – must go on. THE EFFECTIVENESS OF A “LENNHILL” APPROACH TO LEADERSHIP DURING A CRISIS Photo: LENNHILL There is one leader who has identified a framework that enables him to pivot, and pivot fast during the pandemic,[…]
The post Eventex Creative Series – Millennials, Gen Zs and the new CEO (Chief Experience Officer) appeared first on INVNT GROUP NEWS.
It does not come as a surprise when we say that a lot of things will change post-COVID-19. The global pandemic has caused many businesses to shut down and several others to endure heavy losses. Several organizations and leaders, however, have also pivoted their approach to survive the pandemic, demonstrating both resilience and creativity in the process. With a complete return to[…]
Joining Joe this week is Scott Cullather, the co-author of “Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling” and the co-founder of the live events agency, INVNT. Joe and Scott talk about live brand storytelling, how major companies are marketing during the pandemic, and what the future of live events looks like. https://www.spreaker.com/user/forbesbooks_radio/episode-18-im-with-the-brand The post[…]
Leading during a crisis: there’s no handbook on what’s right or wrong. The most important thing is that you continue to lead, because in the absence of leadership there is chaos, and people need direction, especially during these times. Go with your gut and focus on making an impact. Below are some tactics we’re embracing to lead our agency through COVID-19,[…]
Your audiences need you now, more than ever. You still need to move them, inspire & entertain them, bring them together, & engage them. Engagement in this realm is elusive. Virtual audiences behave differently. Shifting your live event into a virtual platform won’t cut it. Think ‘hybrid.’ Great content served as a blend of virtual and physical experiences. Doing this well[…]
While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and a heart, mind, body and soul—a key part of the modern-day marketing[…]
