[INVNT GROUP] expansion Archives

Creating a web3 agency: new ways of delivering work at the digital frontier

Elvin Tan is managing director at INVNT.ATOM, the new digital innovation arm of [INVNT GROUP]. Experts in web3 and its myriad new technologies, Tan guides us through the offering’s creation and how the industry needs to reshape itself to achieve excellence on this new frontier. [INVNT GROUP] considers the possibilities of web3 and how marketers can learn to embrace these changes.[…]

Creating a web3 agency: new ways of delivering work at the digital frontier

Elvin Tan is managing director at INVNT.ATOM, the new digital innovation arm of [INVNT GROUP]. Experts in web3 and its myriad new technologies, Tan guides us through the offering’s creation and how the industry needs to reshape itself to achieve excellence on this new frontier. [INVNT GROUP] considers the possibilities of web3 and how marketers can learn to embrace these changes.[…]

[INVNT GROUP]™ APAC Boosts Through The Line Offering With Three Hires And New Sydney Office

News comes as INVNT celebrates third birthday in the region SYDNEY, AUSTRALIA (22 September, 2020) – [INVNT GROUP] today announces the appointment of Ee Chuan Fong (also known as “Peanut”), to the role of Creative Director for branded content studio and content marketing agency HEVĒ in APAC, Colin Burling Blake as Director of Strategic Accounts, [INVNT GROUP] APAC, and Tim Prosser,[…]

[INVNT GROUP]™ Secures New Global Headquarters In NYC In A Strategic Deal With Cove Property Group

The penthouse at 101 Greenwich – three times larger than the company’s existing flagship office – will accommodate its ongoing expansion NEW YORK, NY ( September 15, 2020) – [INVNT GROUP] has secured a 12-year lease on the 14,000 square-foot penthouse at 101 Greenwich Street in FiDi, Lower Manhattan. The building, which underwent a $75 million renovation in 2017 under the[…]

[INVNT GROUP]™ Appoints Managing Director In EMEA To Fuel Further Growth Of New Portfolio

LONDON, UK (2 September, 2020) – [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the GROUP’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors including tech, gaming, HR and healthcare,[…]

Why we decided to expand during a pandemic

“In many ways, COVID-19 accelerated the launch because it required that we pivot our offering, and pivot it fast.” By Laura Roberts, managing director, [INVNT GROUP] APAC Right from the beginning of the global outbreak of COVID-19, we encouraged our clients not to go quiet on their audiences, but live and breathe their purpose and communicate with them more instead of[…]

[INVNT GROUP]™ Launches Globally With Four-Discipline Offering To Help Brands Drive Deeper Audience Connections Around The World

INVNT Co-Founders Scott Cullather and Kristina McCoobery named President and CEO, and COO of [INVNT GROUP], and McCoobery steps into role of INVNT® CEO NEW YORK, NY (June 29, 2020) – Today marks the launch of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, a portfolio of complementary disciplines that serve clients at every and any stage of the storytelling cycle, with an offering that[…]

INVNT forms new agency group in APAC

Global experiential firm INVNT has formed a new multisciplinary agency group, [INVNT GROUP], which brings together its current portfolio of businesses. The portfolio currently comprises INVNT, brand strategy firm FOLK HERO, branded content and digital marketing studio HEVĒ, and newly launched creative-led culture consultancy MEANING. The global offering is headed up by Laura Roberts locally. She has been named managing director of [INVNT GROUP] in APAC and[…]

INVNT Group launches to help brands with global storytelling efforts

Invnt has launched Invnt Group, the global ‘brand story‘ project, compromised of a portfolio of complementary disciplines that serve clients at every and any stage of the storytelling cycle. The initiative enables organizations to weave a consistent, meaningful, well-articulated ‘BrandStory‘ through every interaction with their audiences in personalized, regionally specific ways irrespective of platform. The portfolio – poised to expand and[…]