We invited attendees to step into the world of Squid Game, turning spectators into participants. The launch kicked off with a harbour pre-party in Sydney for 100 influencers, featuring interactive content capture sets and a dramatic red-carpet moment. The event culminated in an immersive after party for 400 attendees, blending high-energy entertainment, custom activations, and thematic design. This multi-agency global campaign brought Squid Game: The Experience to life, capturing the imagination of fans and creating a social media frenzy.
