Santander

Formula 1: If Cars Could Dream

1.2M+

views in total

CHALLENGE

Global financial group, Santander, challenged INVNT to create a digitally optimized, visual experience to launch their 3-year sponsorship with Formula 1 team Scuderia Ferrari. Santander and Ferrari aim to usher in the next generation of Formula 1 with this sleek, futuristic video, as they move towards a cleaner, emission-free future.

STRATEGY

True to INVNT’s Challenge Everything mantra, and inspired by the boundless possibilities of this legacy brand collaboration, INVNT tapped into a futuristic vision of creativity, to create a film that positioned the Formula 1 car as a living, breathing, entity. INVNT’s 3D animated film “If cars could dream” is a rich, ruby-hued, creative delivery. With the goal of reinforcing Santander’s commitment to sustainability, the film is beautifully animated with Web3/metaverse style design; further emphasizing the shared goals innovation and collaboration in the name of bettering the world. The film runs the imagination through the veins and contours of a Formula 1 vehicle outline, morphing into a ruby-hued sunburst of dream-like movements. The powerful and optimistic voiceover paints a picture of the new, revolutionary world that Ferrari and Santander aim to create through this premium partnership on and off the track.

IMPACT

The global results of the film were overwhelmingly positive – being lauded by the automotive, design, and Formula 1 community as an exciting marquee in the organization’s evolution. Both Santander and Scuderia Ferrari were extremely pleased with the innovative creative, dynamic quality, precise execution of their vision. Ferrari posted the film to their social media channels gaining 1.2M+ views in total. The launch of the sponsorship video provided a launch pad for these partners to engineer innovation for years to come, as well as building on the strategic and creative relationship with INVNT.

Formula 1: If Cars Could Dream