We began by securing the use of a private luxury home in Beverly Hills, CA., itself exemplifying ultimate craftsmanship and attention to detail. We then built the entire experience around horology, the art and science of watchmaking. Beyond having first-look access at the new timepiece, guests also had the unique privilege of meeting and learning from the craftspeople behind the brand.

Guests also had one-on-one access to CEO Wilhelm Schmid and Brand President Rudy Chavez, who told brief and engaging stories about the craftsmanship that went into every handcrafted timepiece. Several exclusive A. Lange & Söhne chronographs were on display, which guests could inspect at their leisure. The ultimate highlight for these enthusiasts though was interacting with watchmaker Bernd Schneider as he demonstrated the incredible skill and detail that goes into the making of an ALS Chronograph.