Formula E Gen3
Formula E
Gen 3
BACKGROUND
We brought together 50 team principals, drivers., sponsor, and FIA leadership to unveil the Formula E Gen 3 Vehicle.
The experience for this historical and monumental evening had been anticipated for over 2 years. An exclusive gathering of 150 team principals, drivers, sponsors and FIA leadership came together in Valencia, Spain last November to witness the unveiling of this never-been-seen before Gen3 car.
OPPORTUNITY
The inspiration for the visually stunning display was inspired by the technical dimensions, angles and contours of the car. Coupled with a bespoke soundscape that continually built the suspense until the conclusion when the set was pulsating so that they could inspect up close and personal.
A riveting evening that was memorable for all that attended. INVNT will produce the global consumer launch for the FE car in 2022.