Amazon
Ignite Live '24: London
11,000
total visitors
4,600
QR code app download scans
100+
KOLs (Key Opinion Leaders) in attendance, who amplified the event across social and digital channels
#1
shopping app in Singapore on iOS (Amazon SG) during the month of November
CHALLENGE
Amazon’s primary objective was to build on the success of 2023 Ignite and deliver an even more engaging production. The event aimed to enhance attendee satisfaction, showcase innovative technology and ideas, and foster networking opportunities.
STRATEGY
INVNT’s creative strategy centered around evolving the original logo into a 3D version with a prism effect. This 3D logo became the foundation for all environmental and scenic design elements throughout the event. Key aspects of the strategy included transforming the logo curves into 3D scenic pieces to frame the screen LED in the Keynote room, using the inverse curves of the logo as the stage backdrop in breakout sessions, and incorporating the prism lighting effect from the 3D logo into the expo and evening events. This cohesive design approach ensured attendees a visually stunning and immersive experience. The event itself featured keynotes, breakout sessions, an expo, and social events designed to deliver engaging and memorable experiences to attendees.
IMPACT
A total of 371 attendees participated in the event, with 174 from DSP, 22 from Social, 80 from Amazon General, 62 from Amazon Exhibitors, and 33 from External Exhibitors. Overall, the Customer Satisfaction (CSAT) score was remarkable 82%, reflecting the event’s success and impact.
Held at the Intercontinental London – The O2, Amazon Ignite Live UK 2024 was a resounding success thanks to the innovative production and creative strategy by INVNT. The event not only met but exceeded client expectations, delivering high attendee satisfaction and leaving a lasting impression on all participants. The strategic implementation of the innovative 3D logo and cohesive design elements throughout set a benchmark for future conferences and live gatherings, heralding an exciting evolution in event experiences.