5-hour ENERGY Summer of NO FOMO | Content-Rich Case Study

5-hour Energy

Summer of No FOMO ’24

BACKGROUND

spots shot

creators

experiential events

part branded content series

30+

videos

CHALLENGE

5-hour ENERGY® sought to launch its “Summer of NO FOMO” campaign, inspiring people to take their shot at a summer without missing out. The campaign needed to boost brand visibility and engagement while bringing the energy of summer to life across digital, social, creator, and experiential touchpoints.

STRATEGY

INVNT Digital, in collaboration with The Arena Group and Weber Shandwick, spearheaded the campaign through loud and lively creative, vibrant visuals, and a brand guide that blended hand-written text with retro-modern photography. This creative direction merged nostalgic charm with modern summer energy, infusing a human touch into the core idea of FOMO.

To appeal to the adventure enthusiast, INVNT Digital produced 3 spots in 3 consecutive days featuring Surfing, Skateboarding, and Mountain Biking, coupled with a 7-part branded content series distributed through The Arena Group, amounting to over 30 videos.

IMPACT

Throughout the summer, INVNT Digital elevated the campaign’s reach by physically bringing the “NO FOMO” feeling to life across multiple experiential events, including a series of Savage Races, Golf Tournaments, and Festivals. Through partnerships with 30+ creaters, we produced raw, social-first content with a hilarious spin that highlighted 5-hour ENERGY® as the liquid motivation that gives you the energy to do what you love.

5-hour Energy Summer of No FOMO ’24