Hitatchi
NVIDIA GTC
904
Attendee Scans
17
High Priority Account Meetings
85,000+
Social Media Views Within a Week
6.3%
Engagement Rate – 117% Above Industry Benchmarks
CHALLENGE
At NVIDIA GTC 2025, Hitachi wanted to go beyond the booth and create a destination that would encourage guests to linger, learn, and engage through hands-on touchpoints.
STRATEGY
Designed and produced in collaboration with INVNT, the Hitachi Workstation & Café was built to spark curiosity, fuel meaningful conversations, and translate complex AI capabilities into tangible business value.
From the “Data Chaos to Clarity” game to expert-led passport activations and curated product demos, the booth was designed to deepen understanding while driving pipeline and brand awareness. Working closely with multiple stakeholders—including Hitachi’s global marketing and design teams, NVIDIA, and local permitting bodies—we curated every element with strategic precision to ensure attendees didn’t just pass through—they stayed.
Impact
The café generated 904 attendee scans, 17 high-priority account meetings, and over 85,000 social media views within a week. With a 6.3% engagement rate—117% above industry benchmarks—Hitachi earned the top-performing Instagram content across all of NVIDIA GTC. Our passport activation and SME-led conversations added depth to the visitor journey, while third-party media coverage in outlets like the BBC, insideHPC, and BizTech amplified the message further. Ultimately, this was more than an event—it was a content engine, a lead-generation tool, and a story-driven platform.